What is QR Code

What is QR Code

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Integrating Quick Response (QR) codes into a marketing campaign is a way many businesses effectively drive more traffic to their websites.

What are QR codes and their Benefits?

A QR code is a type of matrix barcode or 2-dimensional code. QR codes are similar to bar codes but the difference between the two is the amount of data they can hold. It consists of black modules or square dots arranged in a square pattern on a white background.

QR codes can hold thousands of alphanumeric characters of information, easy to use and does not require large ad space, making them beneficial to any business. Other benefits include networking success, offline to online call-to-action, targeted recruiting and ability to track marketing success.

Obtaining a QR code will give your business the opportunity to spread the information about you and your business to your customers. When the code is scanned by any Smartphone, iphone, Android or tablet camera (via an app), it automatically pulls up different information:

  • URLs
  • Contact information
  • Texts
  • Photos
  • Videos and other useful information about your business.

Utilize it to direct prospects to specific web pages to test different marketing campaigns.
Use it to direct prospects to special offer pages
Direct customers & prospects to your facebook or twitter page

You should add a QR code to your:

  • Business card
  • Flyers
  • Posters
  • TV ads
  • Print advertising e.g. magazines
  • Signage
  • All printed printed material

Download the app